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The Power of Organizational Factors in Effective Marketing Management
Every human activity is objectively an organization or disorganization (technical, social, cognitive, artistic, etc.). This organizational experience can be explored…
Read More » - Business Management
Characteristics of Operational Planning in Business Management (A Quick Guide)
The operational planning can be characterized as a systematic and methodical process for recognizing and solving future problems. Planning in…
Read More » - Marketing
The Basis of Strategic Marketing Planning
For companies that operate in a market-oriented manner – that is, align their activities with the conditions and needs of…
Read More » - Marketing
Problems and Challenges of Communication in the Service Sector
Communication plays a vital role in the success of a service company, and the service sector is no exception. However,…
Read More » - Marketing
Communication in Service Marketing: Importance, Channels, and Strategies
In the service marketing process, various communication channels are used to create effective and efficient information flow between the service…
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